"Special price"? Spoiler alert: $2.79 = GHC 9. |
Accra is blessed with a rapidly-increasing middle class and
stores to accommodate them. Supermarkets bring forth a variety of fresh
and frozen goods unimaginable ten years ago. It is said that you can
get anything in Accra if you are willing to pay for it (and are not too
concerned about quality).
Expat gots to have his chai latte chiller, son. |
The strangest must-have food may be Nutella, which is
ridiculously expensive. Back home, neither Mr. nor Mrs. O ever had it in
their cupboard, but seeing the price of a jar in Ghana, they picked up
two kilos on a trip home and now it is a regular part of their diet (and
an easy treat for Little Miss).
This is all very irrational thinking. But it happens.
Innocuous grocery items suddenly become positional goods and become
desirable simply for their inaccessibility. So when one goes to the
store in Spain, they immediately think, "This is SO cheap! It would cost
twice as much in Ghana! I SHOULD, NAY, MUST BUY THIS."
Eventually, one finds oneself at the airport lugging a giant suitcase of jamon iberico, kilos of
gouda and boxes of instant oatmeal plus a purpose-built styrofoam box filled with a
dozen French wine bottles - this does not feel
strange, because every visitor is hauling their own suitcases of "essentials".So smile at your fellow travelers and just remember: they're probably hauling just as much Nutella as you are.
This should cure Mr. O of his homesickness. |